hey! i'm azalea.
I’m a designer, artist, business mentor, creativity coach, explorer, maker, writer, creative swiss army knife, lover of all things analogue, champion of self expression & one of the wilder ones.
how do I spend my days?
when I'm not wandering in the woods, going on adventures with my besties or drinking coffee and devouring books, I do fun stuff like...
designing businesses, brands + websites
to be a true expression of the glorious soul at the centre of them (you). Our lives, businesses and brands are our art and soul, embodied in the world. When they are not a true expression of us, we feel out of integrity and usually not too excited about our work. One of my zones of genius is helping heart-centred entrepreneurs - like you - craft their lives, businesses, brands and websites to be the truest expressions of them.
I love working with the wilder ones, the bold and creative entrepreneurs and who want to make the world a more wonderful place by using their superpowers for good AND craft a life of adventure and awesomeness while doing it. If this is you, I can lend you my powerhouse coaching, amazeballs design savvy and general creative wizardry to help you get clear on your vision for the next stage of your business and then bring that vision to life, so you can go out and make the world a more wonderful place and feel more free while you do it.
And it might even be fun (gasp?!)
If you're feeling all "OMG YES PLEASE!??" or even "hmmmmm, this sounds interesting, I want to know more..." it all starts with a conversation. We'll connect, we can both ask all our questions and see if we'll be a good fit.
jamming with creators a few times a month.
At the beginning of each month, I carve out a handful of hours to jam with you guys. When you nab one of these spots you get 90 minutes to use me and my big creative brain for whatever you need.
Here’s some examples of how you can use it:
• pick my brain on any and all things to do with starting a business and building a wilder life for your self
• get some laser coaching to bust you through something big you’re struggling with.
• use my professional designer eyeballs and brain to make your branding and marketing really feel like you and shine in the world (I love working with people who have DIY'd their sites and want a little help to make them look profesh)
• jam on a new offering you want to create but feel stuck around
• get super clear on who you want to work with or what your special sauce is
• get me to teach you how to use a specific design tool so you can do your own ____
• anything else you can think of, I’m a creative swiss army knife
travelling the world or nesting at home.
I split my time between living in the woods in British Columbia, Canada, and travelling the world with my wardrobe in one suitcase and my mobile art studio/office in the other.
Taking a step back from our hyper-connected, carefully curated, "always on" culture is something that I've been craving, thinking about and struggling with for a while. As an entrepreneur who runs her business via the internet, I've been grappling with my inner yearnings for a life without screens and my need to make money to feed myself and do fun things. I've been telling myself the story "I have to stay on Facebook, otherwise I'll never get clients." Even though I knew that line was a load of crap and the some of the very people I admired most in this industry - like Alexandra Franzen - have built exceptional businesses and are not on social media.
It was the convergence of a personal health crisis, a seriously bad winter in the mental health department and reading my dear friend Cait Flanders' new book The Year of Less (a memoir based around a year long shopping ban that she did - and a thoughtful examination of her personal patterns of unconscious consumption) that finally had me own up to my crap, stop making excuses for my unconscious consumption of the internet/screens and start changing the way I lived, worked, created and connected.
So, on April 1st, 2018, I quietly started a year long experiment to see how far I could go into slower, analogue living while still running my business online. I'm calling this experiment the Analogue Adventure.
You can follow along on my blog as I navigate the world without a smart phone, attempt to blog with a typewriter and learn how to be bored again.
writing a book
and designing it using 100% analogue methods. This is one of the many mini-experiments in my Analogue Adventure and is my #100dayproject that I'm working on from April 3rd-July 12th 2018.